Media Monitoring & Analysis
With effective media monitoring and analysis we help you find out how effective your PR programmes are.
We compile and analyze your story across all media types including newspapers, magazines, trade and industry publications, news websites and blogs packaged according to your specifications and delivered to you in a timely fashion, i.e. as close to real-time as possible.
We can determine what is being said – positive or negative – about the organization itself, its brand, or an issue that can affect it.
Our media monitoring and analysis team helps you track publicity campaigns, discover the nature and extent of various social trends, and obtain insight on how media and other opinion leaders are responding to your products and messages.
Following are the factors
Advertising value equivalence (AVE) – is the amount in nominal money a story would cost if it appeared as paid advertising. It is determined by multiplying the size/length of the story by the advertising rate for the relevant publication or station.
Clip count– refers to the total number of stories that mention a client company, product or campaign.
Content and nature of quotes – an amalgamation of what was said/printed in the media, who was quoted in the story, including the quotes themselves as well as the source – media, organizational spokesperson, and/or third party.
Demographic– refers to the social and economic characteristics of a group of households or individuals. Commonly used demographics include age, gender, mother tongue, employment, and household income. Psychographics describe audiences through personality traits, interests, lifestyles, attitudes, and so forth.
Frequency– measures the number of times (within a specific period) an audience potentially receives a message.
Impact– is determined by measuring how prominence is amplified by tone and/or message trustworthiness. For example, a multiple spokespersons and third-party quotes delivering the desired messages – in a daily newspaper reaching an audience that match the organization, could be judged to have a high impact.
Impressions – tally the total number of times the potential audience (including duplications) was exposed to a message within a specific period. This is calculated by multiplying the number of people who potentially received it (reach) by the number of times (frequency) they potentially were exposed to it. In visual media, impressions can also be called opportunities to see.The use of the word “potential” is key as this type of measurement deals only with those who might have seen something – not with those who actually saw it, understood it, or acted upon it.
- Print circulation– the total number of copies of a publication available to subscribers as well as via newspaper vendors, and other delivery systems.
- Psychographics– describe audiences through personality traits, interests, lifestyles, attitudes, and so forth.
- Public Relations value(PR value) – is an industry measure for giving PR a monetary value. Unpaid for editorial is seen as of higher value than paid-for-advertising as it is perceived by readers to be endorsed by the publication in which it appears. The PR industry puts the PR value at 3 times more than that of advertising.
- Reach– refers to the number of audience members who potentially receive a message. Most reach measures use circulation/audience share figures.
- Story treatments– how a story is treated in the media; if visuals are used – information on the content and placement of such visuals as photographs.
- Toneor sentiment – measures how a person, group, organization, or issue is portrayed in the media. Tone is normally categorized as positive, neutral or negative, with various degrees of negative and positive tones.
- Type of coverage– the context in which an item is presented in the media (news, opinion/commentary, community service, and so forth). Whether it is an editorial, news story, blog post, news brief, letter to the editor, or even a comment to a blog post.
- Use of visuals– information on the content and placement of such visuals as photographs.
Audiences and Measurement
This is calculated by multiplying the number of people who potentially received it (reach) by the number of times (frequency) they potentially were exposed to it. In visual media, impressions can also be called opportunities to see.
The use of the word “potential” is key as this type of measurement deals only with those who might have seen something – not with those who actually saw it, understood it, or acted upon it.
Advertising value equivalency (AVE)
Are You Ready to Get Published?
We publish news releases for hundreds of companies, government agencies and NGO’s and we deliver the news quickly and accurately to journalists on behalf of our customers in Indonesia and around the region. So if you are ready to get published or just want to ask about our services or other information, please feel free to contact us.