Editorial Guidelines
For Press Release

The following are recommendations in helping your press release get speedy approval and distribution on our platform.
IndonesiaPR.id press releases need to contain a clear, timely and newsworthy angle and be free of advertising hype, direct address and spam.

Your press releases need to incorporate the following features/qualities:

Newsworthy Content
News angles include timely information about a new product or services, a business expansion, an organizational milestone like an anniversary or award or an issuance of a tip sheet or expert opinion on a topic currently in the news. The news announcement must be clearly stated in the headline.

Not everything is news. Do not try to use your press release for advertising or to post a general interest article, “open letters” and the like that lack attribution and/or news value.

Objective Tone
Press releases should be free of hype flags and direct address (such as: “you”, “I”, “we,”) unless used within a quotation from a spokesperson from a company or organization.

Direct address is a flag that the content is an advertisement rather than a news release.

Valid Contact Info
Press releases must contain a valid phone number and e-mail address in the contact information.

Standard Length
The press releases should be between 300 and 800 words. Press releases that are overly short or long may have trouble being indexed in the search engines.

The news summary should be limited to 1 or 2 sentences.

Standard Grammar and Spelling

The press releases should be free of spelling and grammatical errors, and should be written entirely in Bahasa Indonesia, or if in English it will need to be translated (we can translate the press release – at an additional cost). Make sure to include definitions for industry jargon so the average person can understand as well.

Press Release Formatting
The press releases cannot contain HTML tags and other formatting such as non-standard characters, tables or forced line breaks. Press Releases should not be written partially or entirely in all capital letters.

Before submitting your press release, please ensure all links in your press release are fully functional. If your website is not available or fully functional at the time of editorial review, you will need to remove the links from your press release, or wait until the website is in operation.

A Clear News Source
The press releases require a clear news source be identified in the headline. The news source is the company or organization that is issuing the press release.

If you are distributing the press release on behalf of a client, then the source would be the client’s company or organization’s name. It should be clear how that company or organization relates to the news announcement.

IndonesiaPR.id does not distribute:

Advertisements: If your press release is primarily aimed at selling a product or services, then it is an advertisement and not a press release. A good press release informs the media and the general public about a newsworthy topic. If the primary purpose of the document is to sell without any other newsworthy element, then it will be denied publication.

Personal Opinions: IndonesiaPR.id will not distribute content intended to harm or exact personal revenge against a person or group.

Unaccepted File Attachment Types:  IndonesiaPR.id does not accept press releases that contain links or attachments with extensions other than the following: jpeg, gif, png, tiff, bmp, ps, pdf, doc*,xl*, rtf, ppt, mpeg, mp* and mov.

Sexually Explicit Content: IndonesiaPR.id does not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material or profane language.

SPAM: Avoid getting caught in content filters because of the prominence, high volume or density of words and/or phrases that are frequently found in advertisements, unwanted e-mail (SPAM) or on non-newsworthy websites. Examples of these words and phrases include girls, amazing, FREE, sex, naked, buy, “make money” and “don’t miss this opportunity”.

Blog Posts: Blog posts, general interest articles, “open letters” and the like usually lack attribution and/or news value and are not an acceptable press release format.

Opinion Pieces: Press releases can be about a person or group’s opinion on a topical subject, but should not contain only opinion. Opinions not attributed to a source are flags that the content may be an advertisement or opinion column rather than a news release.

Reprints: News and feature images, articles, opinion columns, editorials or news stories from other websites or publications, especially if they are copyrighted, are not press releases.

Duplicate Content: Press releases must be original content. Templated content is not permitted. Using copyrighted content from other sources is a violation of IndonesiaPR.id’s Terms of Services.

Intent to Harm: IndonesiaPR.id does not distribute content intended to harm or exact revenge upon an individual or group.

Sexual Enhancement Products: IndonesiaPR.id does not promote sexual enhancement products.

Easy Money Schemes: IndonesiaPR.id does not accept press releases that promote make-money online, work from home programs or get-rich-quick schemes.

*IndonesiaPR.id team member reviews all press releases before distribution.

IndonesiaPR.id editors have the final say in determining what content is appropriate for distribution on the IndonesiaPR.id platform.

These guidelines are meant to supplement IndonesiaPR.id’s terms of service which require users to be responsible for the content and accuracy of all information submitted to us.

Are You Ready to Get Published?

We publish news releases for hundreds of companies, government agencies and NGO’s and we deliver the news quickly and accurately to journalists on behalf of our customers in Indonesia and around the region. So if you are ready to get published or just want to ask about our services or other information, please feel free to contact us.