Jakarta, 15 July 2021 – With the pandemic not abating, High Net Worth (HNW) customers are seeking certainty and are increasingly turning to life insurance1 as a mechanism for legacy planning and asset protection.

Additionally, the number of HNW individuals are estimated to increase by 110% over the next four years according to the Knight Frank The Wealth Report 20212 which has led PT Chubb Life Insurance Indonesia (Chubb Life Indonesia), to refresh its Loyalty Link Insurance.

Recognizing the needs of HNW segment, Reguel Pakpahan, Chief Sales Officer of Chubb Life Indonesia commented, “HNW customers want convenience. Loyalty Link provides a choice of benefits that have been equipped with protection for accidental death and total permanent disability with coverage of up to IDR 10 billion.”

Speaking about insurance awareness among HNW customers, Kristianto Joe, Head of Agency East Region Chubb Life Indonesia said “While the level of insurance knowledge among the HNWs has increased, many people still require support in choosing the right type of insurance for themselves. HNW individuals choose us because we understand they want to protect their family while also building and preserving their wealth for future generations. Our Loyalty Link has been designed precisely for these needs.

This unit-linked insurance product plays an important role for HNWs by providing both protection and investment. Essentially, a portion of the premium paid is invested, and the funds are managed by qualified industry professionals.

For more information about The Loyalty Link product, please visit: