Introducing the Resort to the market: its luxurious facilities & services with contemporary Balinese architecture, gardens against panoramic Indian ocean view.
Key messages were conveyed through selective media to generate publicity. Media angles focused on tourism, lifestyle, finer things in life, to niche areas: hobbies, bridal/honey moon, interior designs.
The client generated extensive media coverage with attractive and appealing pictures in high glossy magazines, online and newspaper, with PR Value worth IDR2,384,512,289.-